Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at pizzaluce-meal.click, place food orders, or otherwise interact with our services. We are committed to protecting your privacy and handling your data in a transparent, responsible, and lawful manner consistent with applicable United States federal and state privacy laws.

Please read this Privacy Policy carefully before using our website or submitting any personal information. By accessing or using our services, you acknowledge that you have read, understood, and agree to the practices described in this document. If you do not agree with any part of this policy, you should discontinue use of our website and services immediately.

1. Scope and Applicability

This Privacy Policy applies to all personal information collected through our website (pizzaluce-meal.click), our online food ordering system, mobile-optimized web pages, email communications, customer support interactions, and any other digital or physical touchpoints through which Pizza Luce collects data. This policy applies to all users, customers, visitors, and prospective customers located within the United States and, where applicable, internationally.

This Privacy Policy does not apply to the practices of third-party companies or individuals that Pizza Luce does not own or control, including third-party payment processors, delivery service providers, or linked websites. We encourage you to review the privacy policies of any third-party services you access through or in connection with our platform.

2. Information We Collect

We collect several categories of information depending on how you interact with Pizza Luce's website and services. The categories below describe the types of personal data we may collect from or about you.

2.1 Personal Identification Information

When you create an account, place a food order, sign up for our newsletter, contact customer support, or participate in a promotion, we may collect the following types of personal identification information:

• Full name (first and last name)
• Email address
• Phone number (mobile or landline)
• Delivery address (street address, city, state, ZIP code)
• Billing address (if different from delivery address)
• Username and password for account registration
• Date of birth (for age verification purposes)
• Profile preferences and dietary restrictions you voluntarily provide

2.2 Payment and Financial Information

When you place an order through our platform, we collect payment-related information necessary to complete your transaction. This may include:

• Credit or debit card number (last four digits only, as full card data is processed by our PCI-DSS compliant payment processors)
• Card expiration date and billing ZIP code
• Digital wallet identifiers (such as Apple Pay or Google Pay tokens)
• Transaction records and order history

We do not store full credit card numbers on our servers. All payment data is processed through secure, encrypted third-party payment gateways.

2.3 Usage Data and Online Activity

When you visit our website or use our digital services, we automatically collect certain technical and behavioral data, including:

• Pages viewed and time spent on each page
• Menu items browsed, added to cart, and purchased
• Click patterns and navigation paths
• Search queries entered on our website
• Referring URL (the webpage that directed you to our site)
• Date and time of your visit
• Session duration and frequency of visits
• Abandoned cart data

2.4 Device and Technical Information

We automatically collect technical information about the device and browser you use to access our services, including:

• IP address
• Browser type and version (e.g., Chrome, Firefox, Safari)
• Operating system and version (e.g., Windows, macOS, iOS, Android)
• Device type (desktop, laptop, tablet, smartphone)
• Screen resolution and display settings
• Language preferences set in your browser
• Unique device identifiers
• Mobile network information

2.5 Location Data

To facilitate food delivery services, we may collect location-related data, including:

• Delivery addresses you enter manually
• General geographic location inferred from your IP address
• Precise GPS location data, if you grant permission through your browser or device settings

2.6 Communications and Customer Support Data

When you contact us for customer support, submit feedback, or communicate with us by email or other means, we may collect:

• The content of your messages, emails, or support tickets
• Records of your communications with our team
• Feedback, reviews, and ratings you submit about our food or services

2.7 Cookie and Tracking Technology Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect data about your browsing activity on our website. For detailed information about our cookie practices, please see Section 8 of this Privacy Policy.

3. How We Use Your Information

Pizza Luce uses the information we collect for a variety of legitimate business purposes. We process your personal data only when we have a lawful basis for doing so, including your consent, performance of a contract, compliance with legal obligations, or our legitimate business interests.

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery and pickup coordination
• Managing your account and maintaining your order history
• Facilitating payment processing and fraud prevention
• Sending order confirmations, delivery updates, and receipts
• Providing customer support and resolving disputes or complaints

3.2 Website Improvement and Analytics

• Analyzing how users interact with our website to improve navigation and functionality
• Identifying and fixing technical errors, bugs, or performance issues
• Conducting internal research and analysis to understand customer preferences
• Optimizing our menu offerings and promotional strategies based on customer behavior
• Measuring the effectiveness of our marketing campaigns and content

3.3 Marketing and Communications

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Personalizing content and recommendations based on your order history and preferences
• Serving targeted advertisements through third-party ad networks
• Notifying you about new menu items, seasonal specials, and events
• Conducting surveys and gathering feedback to improve our offerings

You may opt out of marketing communications at any time by clicking the "Unsubscribe" link in any promotional email or by contacting us at [email protected]. Please note that even after opting out of marketing, we may still send you transactional communications related to your orders.

3.4 Legal Compliance and Safety

• Complying with applicable federal, state, and local laws and regulations
• Responding to lawful requests from government authorities or law enforcement
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Detecting, preventing, and investigating fraudulent transactions and abuse
• Enforcing our Terms of Service and other agreements

4. Sharing of Personal Information with Third Parties

We do not sell your personal information to third parties for their own marketing purposes. However, we may share your data with trusted third parties in the following circumstances:

4.1 Service Providers and Business Partners

We work with third-party companies that help us operate our website and deliver our services. These service providers are contractually bound to use your data only to perform services on our behalf and in accordance with this Privacy Policy. Such providers may include:

• Payment Processors: Companies that handle credit card transactions and digital payments securely
• Delivery Partners: Third-party delivery services that fulfill your food orders
• Web Hosting and Cloud Services: Providers that host our website and store data on our behalf
• Email Marketing Platforms: Services used to send promotional and transactional emails
• Analytics Providers: Tools such as Google Analytics that help us understand website traffic and user behavior
• Customer Support Tools: Software platforms used to manage and respond to customer inquiries
• Advertising Networks: Platforms that display targeted ads on our behalf across the internet

4.2 Legal Requirements and Law Enforcement

We may disclose your personal information when required to do so by law or in response to valid legal processes, including:

• Court orders, subpoenas, or other legal obligations
• Requests from law enforcement agencies or government authorities
• Situations where disclosure is necessary to protect the rights, property, or safety of our company, our users, or others
• Compliance with regulatory investigations or proceedings

4.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, asset sale, corporate reorganization, or bankruptcy proceeding, your personal information may be transferred to the acquiring or successor entity. We will notify you of any such transfer and any changes to this Privacy Policy that may result from such a transaction.

4.4 With Your Consent

We may share your personal information with other third parties when you have provided your explicit consent to do so, such as when you participate in a joint promotion or loyalty program offered in partnership with another company.

5. Data Security Measures

Pizza Luce takes the security of your personal information seriously and implements a range of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

5.1 Technical Safeguards

• SSL/TLS Encryption: Our website uses Secure Socket Layer (SSL) and Transport Layer Security (TLS) protocols to encrypt data transmitted between your browser and our servers.
• Encrypted Storage: Sensitive data stored in our systems is protected using industry-standard encryption methods.
• Firewall Protection: We deploy firewalls and intrusion detection systems to monitor and protect our network infrastructure.
• Access Controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions.
• Secure Payment Processing: All payment transactions are processed through PCI-DSS compliant payment gateways.

5.2 Administrative and Organizational Safeguards

• Regular employee training on data privacy and security best practices
• Internal data handling policies and procedures aligned with applicable privacy laws
• Vendor due diligence and contractual data protection agreements with third-party processors
• Periodic security audits and vulnerability assessments

5.3 Incident Response

Despite our best efforts, no data security system is completely impenetrable. In the event of a data breach that affects your personal information, we will notify you and the relevant authorities as required by applicable law, including applicable U.S. state data breach notification statutes. We will take prompt action to investigate and mitigate any security incident.

6. Your Privacy Rights

Depending on your state of residence within the United States, you may have certain rights regarding your personal information. Pizza Luce respects and supports these rights, which may include the following:

6.1 Rights Under California Law (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), including:

6.2 General U.S. Privacy Rights

Regardless of your state of residence, Pizza Luce extends the following rights to all users where reasonably practicable:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct inaccurate or incomplete personal information.
• Right to Deletion: You may request the deletion of your personal data, subject to our legal obligations to retain certain records.
• Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where we process your data based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Object to Marketing: You may opt out of receiving marketing communications from us at any time.

6.3 How to Exercise Your Rights

To exercise any of your privacy rights, please submit a request through one of the following methods:

• Email: [email protected]

We will verify your identity before processing your request to protect the security of your information. We will respond to your request within 45 days as required under the CCPA/CPRA, and may extend this period by an additional 45 days where reasonably necessary with prior notice to you.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. The following general retention periods apply to different categories of data:

When personal information is no longer needed for its stated purpose and no legal obligation requires its retention, we will securely delete, destroy, or anonymize that information.

8. Cookies and Tracking Technologies

Our website at pizzaluce-meal.click uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support our marketing activities. This section provides a summary of our cookie practices.

8.1 What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites work efficiently and to provide information to website operators. Cookies may be "session cookies" (which expire when you close your browser) or "persistent cookies" (which remain on your device for a set period or until deleted).

8.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the functioning of our website, including shopping cart functionality and secure login.
• Performance and Analytics Cookies: Help us understand how visitors interact with our site by collecting aggregated data on page visits, traffic sources, and user behavior.
• Functional Cookies: Remember your preferences, such as saved delivery addresses, language settings, and menu customizations.
• Targeting and Advertising Cookies: Used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across other websites.

8.3 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders online.

For more detailed information about the specific cookies we use, their purposes, and how to opt out, please refer to our full Cookie Policy, which is available on our website.

9. Children's Privacy

Our website and services are intended for use by adults aged 18 years and older. Pizza Luce does not knowingly collect, use, or disclose personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA), or from individuals under the age of 18 without appropriate parental or guardian consent.

If you are under the age of 18, you should not use our website or submit any personal information. If you are a parent or legal guardian and you believe that your child under the age of 13 has provided us with personal information without your consent, please contact us immediately at [email protected]. Upon verification, we will promptly delete such information from our records.

We do not intentionally market our services to children, and our website is not designed or directed toward minors. We encourage parents and guardians to monitor their children's internet usage and to help enforce this policy.

10. International Data Transfers

Pizza Luce operates primarily within the United States. However, some of our third-party service providers, including analytics platforms, cloud hosting services, and email marketing tools, may process or store data on servers located outside the United States. If your personal data is transferred internationally, we take appropriate steps to ensure that such transfers are conducted lawfully and that your data is protected to a standard equivalent to that required under applicable U.S. law.

When transferring data internationally, we rely on the following safeguards where applicable:

• Contractual data processing agreements that include standard data protection clauses
• Ensuring that international service providers maintain adequate security standards
• Verifying that recipient countries or organizations provide an adequate level of data protection

By using our website and services, you acknowledge and consent to the potential transfer of your personal information to countries outside your country of residence, which may have different data protection laws than those in your jurisdiction.

11. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not owned or controlled by Pizza Luce. This Privacy Policy applies solely to our website and services. We are not responsible for the privacy practices, content, or security of any third-party websites or services. We encourage you to review the privacy policies of any third-party platforms you visit through links on our website before providing them with any personal information.

Third-party services that may be integrated with our platform include but are not limited to:

• Social media platforms (for sharing and social login functionality)
• Mapping and navigation services (for delivery address verification)
• Payment gateways and processors
• Customer review and rating platforms

12. Applicable Laws and Regulatory Framework

Pizza Luce's privacy practices are designed to comply with applicable United States federal and state privacy laws, including but not limited to:

• California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA): Providing privacy rights to California residents regarding the collection, use, and sharing of personal information.
• Federal Trade Commission (FTC) Act: Prohibiting unfair or deceptive acts or practices in commerce, including deceptive privacy practices.
• Children's Online Privacy Protection Act (COPPA): Regulating the collection of personal information from children under 13 years of age.
• CAN-SPAM Act: Governing commercial email communications and providing recipients with the right to opt out of marketing emails.
• Payment Card Industry Data Security Standard (PCI-DSS): Governing the secure handling of payment card information.
• Applicable state-level data breach notification laws and consumer protection statutes

We continuously monitor developments in privacy law and update our practices as necessary to remain compliant with evolving legal requirements.

13. How to File a Privacy Complaint

If you believe that Pizza Luce has violated your privacy rights or this Privacy Policy, we encourage you to contact us first so that we can attempt to resolve your concern directly and promptly.

13.1 Contacting Pizza Luce

To submit a privacy-related complaint or concern, please contact us at:

We will acknowledge receipt of your complaint within 10 business days and aim to provide a full response within 30 days. In complex cases, we may require additional time and will notify you of any extension.

13.2 Filing a Complaint with Regulatory Authorities

If you are not satisfied with our response or believe we are processing your personal data unlawfully, you have the right to file a complaint with the appropriate regulatory authority. The following are relevant authorities for U.S. residents:

14. "Do Not Track" Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. At this time, our website does not alter its data collection and use practices in response to DNT signals from your browser.

However, you may control cookie-based tracking through your browser settings or our cookie preference center, as described in Section 8 of this policy. We will continue to monitor developments regarding DNT standards and will update our practices accordingly if a standardized approach is adopted.

15. Changes to This Privacy Policy

Pizza Luce reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other operational needs. When we make changes, we will update the "Last Updated" date at the top of this policy and, where appropriate, notify you of material changes via email or a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

If we make material changes that significantly affect your rights or the way we handle your personal information, we will provide you with at least 30 days' advance notice before the changes take effect, where required by applicable law.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to contact our privacy team using the information below. We are committed to addressing your inquiries promptly and transparently.